Hey there planner peeps!
What comes after determining what the shop owner expects of you and what you expect from the shop? WORK! I am a firm believer that you don’t need to wait for products to come in the mail to promote for the shop. YES, having products is key but you don’t need them right off the bat. I believe that the small amount of time between being chosen as a PR girl and getting your first PR package is crucial. During this time you want to prove to the shop owner that they did not make a mistake of choosing you and that you’re ready to work.
A PR girl’s main duty is to PROMOTE! You share the shop owner’s sale posts, Photoshop or recreate product photos from the shop, come up with fun hook lines to persuade your followers into checking out the shop AND purchasing products. Don’t forget to ask the shop owner for a discount code, planner girls LOVE discounts and sales. It doesn’t matter how many times a week you post or when you post, it’s WHAT you post. Use popular hashtags and make sure to tag the shop in your post so that your followers have an easy access to their profile. If you use multiple social media sites, take advantage of it and promote there.
Once you’ve received your products, do NOT use them all at once. This was the number one mistake I made when I first became a PR girl. I quickly ran out of stickers and had to resort to reposting photos from the shop’s profile to promote. What’s wrong with that you ask? Nothing. But like I stated previously, you want to show how creative you can get with these products and how well you can use them.
Have fun ladies!
PS If you would like to see how I promote for shops, check out my instagram life.with.garrie